HispaniCare takes U.S. Food Companies and Grocery Stores to the large online Hispanic market.

Hispanics and Food Purchase

Did you know that?

Hispanics go to the grocery store more than twice as often as other shoppers. On average, Hispanics make 4.7 trips per week and 18.3 trips per month, compared with 2.2 trips per week and 8.8 per month for the general population.

Hispanics spend more on groceries each week than do other consumer segments. Hispanics spend $80 weekly in their primary store (and $117 total), whereas black shoppers spend $73/$94, and U.S. shoppers on the whole spend $77/$87. ¹

Supermarkets are the most popular grocery channel for Hispanic consumers, accounting for 4.3 store visits per month. Hispanic shoppers visit the bakery 3.4 times per month, the butcher shop 2.4 times, the corner store 2.3 times and the discount store 1.8 times. ¹

U.S. Hispanics

The number of Hispanics in the United States increased 58 percent from 1990 to 2000, surpassing African Americans as the nation’s largest minority market with 35.3 million people, according to the U.S. Census Bureau. Hispanic purchasing power grew 160% in the last decade and it is projected to approach $1 trillion by 2007.

Hispanic Purchasing Power in Billions

Year	1990	2001	2007
Purchasing Power (Billions)	$207	$542	$927

Source: Selig Center for Economic Growth, Terry College of Business, University of Georgia

Market to the large and fast growing Hispanic online consumers with a Spanish website from HispaniCare!

Over 50% of U.S. Hispanic Households are already online.

43% of Hispanics online regularly buy products on the web. ²

61% of Hispanics have used the internet to pay a bill. ²

Spanish is important: Hispanics spend 55% of their time online at Spanish-language sites. ³

¹Source: U.S. Food Marketing Institute (FMI) - Hispanics: Insights Into Grocery Shopping Preferences and Attitudes, 2002
²US Hispanic Cyberstudy from AOL?Roper ASW, April 2004
³Hispanic Chamber of Commerce Website, 2003