Number of Hispanics in the US in 1990: 22.3 million

Number of Hispanics in the US in 2000: 35.3 million

Number of Hispanics today: Over 38 million

Hispanics as a percentage of the U.S. population in 2000: 12.5%

Estimated percentage of population today: 13.5%

Collective US Hispanics buying power in 2002: $580.5 billion

Estimated US Hispanics purchasing power in 2003: $600 billion

Estimated buying power in 2007: $926.1 billion

States with fastest-growing Hispanic buying power: North Carolina, Arkansas, Georgia, Tennessee, Alabama, South Carolina, Nevada, Minnesota, Kentucky and Nebraska.

Percentage of Internet users who are Hispanic: 9%

Percentage of US Hispanics who are online today: 54%

Change in percentage of Hispanics who use the Internet from 2000 to 2002: up from 43% to 54%

Hispanics with household incomes of $50,000 or more: 82%

Sources: US Census, Selig Center for Economic Growth at the University of Georgia, Pew Internet and American Life Project, and Health Leaders Magazine

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