HispaniCare™, a division of DrTango, provides custom research and consulting services to U.S. companies and healthcare organizations seeking to better understand, reach and serve the Hispanic market.

Our consulting group is composed of experts in Hispanic marketing, online marketing, diet and food preferences and behaviors, and Hispanic healthcare with years of experience in each of their areas. Specialty areas include:

• Marketing and Internet usage among Hispanics
• Business case analyses for aggressively targeting Hispanics
• Strategic planning and service line optimization
• · Spanish website evaluation, design and promotion

Case Study: HispaniCare™ was engaged by the Centers for Disease Control (CDC) to help this organization more effectively market and communicate with Spanish speakers.

One of the studies, conducted in collaboration with Univision.com and hospital systems, led to a report on “How Hispanics utilize the Internet for Health”, has been widely circulated and referenced. Of note, this is an on-going project, with results up-dated annually. Click here for a copy of this report.

To learn more about HispaniCare™ Research and Consulting services, contact us.